Chicago Early Learning - 2024 Enrollment Campaign

Since 2016 Vera Creative has led the preschool recruitment campaign for the 500+ Preschool Programs funded by Chicago Public Schools (CPS), Chicago's Department of Family & Support Services (DFSS), and the Mayor's Office. This umbrella initiative that we helped roll out is referred to as Chicago Early Learning, our primary goal was to increase preschool enrollment, especially among underserved communities.

I joined the project in 2022, where I developed concepts (under the guidance of Vera's Creative Director) for the enrollment campaign materials, for both print and digital, out-of-home (OOH) ads.

By 2024, leveraging the success of previous years, we decided to revitalize the campaign's look and feel. We introduced new photography, design styles, hand-painted assets (created by the children), and fresh messaging to maximize impact.
Full credits listed below.

In the 2024 Enrollment campaign, I presented concepts for the campaign's design direction and collaborated closely with the design department to finalize and refine the selected concept. I worked on the photoshoot with the children to create hand-painted motifs and contributed to the production of the campaign across various deliverables.

Campaign materials included, billboards, bus ads, social media, digital paid media, and print materials such as brochures, door hangers, posters, palm cards, and t-shirts

Project Credits
Cristina Vera Bridges, CEO
Camilo Vera, Creative Director
Colin Hill, Director of Communications
Jacqueline Marshall, Director of Operations
Sam Cronin, Graphic Designer
Joel Lopez, Graphic Designer

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